Philosophy

No matter how beautiful a bike is, it is incomplete until it is ridden. The bike is nothing without a rider. Therefore, to make a perfect bike, its rider must be present in the design. If people came in just five standard sizes the evolution of the bicycle would be complete, but we are all different. Every rider is unique, and a bicycle can only improve a rider’s performance if it respects their individual differences.
To make a bike that is super light, fast and still comfortable is something special indeed. But there is a quality beyond that, something special that’s been a part of all our favorite bikes over the years, something that causes them to lodge in our hearts. What’s important to us is to build bikes that have that quality. Special bikes. Favorites. And it’s important that they are this way not for the first year or two, but for at least a decade. We hope that our bikes, most of them anyway, are lifers.
With this in mind, all stages of manufacturing from C.A.D., to tube mitring, to butting and to painting are completed in-house, to ensure absolute control. We machine our own head tubes, bottom brackets and dropouts to optimise the alignment, weight and stiffness. We do our own butting, shaping and heat-treating under the same roof. All of our frames are painted in the paint facility we developed with the help of PPG, the worlds leading supplier of high performance paints. Every detail of our bikes is ours, so that every nuance of your bike will be yours.
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August 6, 2012 ›
All roads lead to yourself.
A few of the places that have seen my tyres of late, and influenced me to strongly believe that “all roads lead to yourself“.
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June 19, 2012 ›
Back, and to the Front
With the re-appearance of an old face in Baumland, we need to make a belated welcome. Ryan Moody rejoins the team, this time in the front of house applying his energy, knowledge of bikes and human physiology to the sometimes complicated process of choosing and fitting the perfect Baum. You'll of course still see [...]
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June 12, 2012 ›
Winter is coming.
As we leave knee warmer season and head into leg warmer season, a fundamental question has arisen to divide friends and split families. Should socks be worn over or under full length leg warmers? Are they an undergarment that should resume it’s regular place with the introduction of a pant, or in the absence of [...]




